Yearly Archives: 2014
In this show, we thought it would be useful to discuss some of the principle reasons why new businesses struggle when attempting to establish themselves in a competitive marketplace. Consequently, we explore basic foundational requirements to keep a new business healthy going forward, from a legal, marketing, and yes, even a common sense standpoint. There are specific reasons why startup businesses fail.
As a consequence of requests resulting from a past show referencing trust asset protection principles, this show’s focus is linked to beneficiaries of a trust and the creditor protection they are afforded under certain circumstances. While we advocate sound, advanced planning and working off of a solid financial foundation, sometimes problems just can’t be avoided, even under the most thoughtful case scenario.
Bill and Rick discuss the importance of accounting principles with guest Sharon Masler of the accounting firm of Masler & Associates, and why having an accountant on your small business team is so critically important. Ms. Masler will speak to issues that run the gamut from basic tax advantage awareness, which small and large business owners need to be aware of, to her firm’s ability to represent business owners in an IRS tax audit and what should and should not be done if you receive notice of an audit. This is a unique opportunity for business owners and entrepreneurs to access tax strategies that command their full attention in an effort to take advantage of legitimate tax deductions and future tax planning for their businesses.
Appearances are not always what they seem. In this show, Bill and Rick discuss the various factors that go into the mix when ascertaining the true classification of an individual as an employee vs. an independent contractor. While we might normally think its either a verbal or contractual agreement that determines status, when challenged by one of the party’s, there are several measuring sticks courts will look at in order to determine the true intent of the parties. Its not as simple as merely issuing a 1099 or W-2. If you are in need of help in your business, and you are thinking about engaging someone’s assistance, this show will explore the information you’ll need to determine the direction and understanding required to ensure both the status of that individual as well as your obligations to him/her, as either an employee or independent contractor.
You have a great product or service to promote, but, what strategy are you using to build your audience and marketing list? A great way to do it is with and Opt-in on your website or blog. Bill and Rick discuss the importance of an opt-in on your website to help build your marketing list with high value based “freemiums”.
Bill and Rick discuss some of the basic concerns surrounding the Employer-Employee relationship, such as Hiring and Terminating Employees; Benefits and Compensation issues; Disability and Workplace Safety; and Discrimination and Harassment in the workplace. Many problems between employers and employees arise simply from a lack of some of the basic principles that both State and Federal law require. Knowledge about the direction you need to take surrounding these issues can either spark or deflate the potential for costly litigation.
Have you heard the adage “The money is in your list”? How do you build it online and what tools do you need to put it all together? Bill and Rick discuss simple ways to build your audience online using your personal sphere of influence, organic techniques, and high value “freemiums”.
