Yearly Archives: 2014
In this show honoring our veterans, Bill and Rick discuss the incredible degree of involvement our service men and women have in the workforce, as well as the training and development programs available to vets and their families and how they might access the necessary capital to start an enduring business enterprise. We dedicate this show to our veterans and pledge that WFB Legal Consulting, Inc. and R2 Visual Studios, as well as The Bottled Business Sense Show, will always be there to lend a hand.
In today’s world of marketing, attracting new customers is a continual struggle for many businesses. From the time and expense of investing in services that may not work to the uncertainty of feast and famine revenue swings, effectively building and maintaining a loyal customer base can seem impossible at times. That’s why identifying and developing niche markets based on specific customer needs and wants is the most cost effective way to dominate the market you serve and work with customers who value what you do. In this show, Rick and Bill discuss marketing principles with their special guest, Steve Smith, a premier business coach and marketing consultant. Learn how to develop your most profitable niche markets and enjoy the benefit of working with customers you want the most.
In order to uphold a covenant not to compete, a contract for sale of a business may not circumvent California’s deeply rooted public policy favoring open competition. Otherwise, the non-compete agreement is void. In this show, Bill and Rick discuss the requirement that there be a clear indication that in the sales transaction the parties value or consider goodwill as a component of the sales price, as well as the fact that a covenant not to compete be reasonable in terms of time, activity and territory covered. Likewise, the discussion will distinguish the viability of agreements involving the taking of proprietary material, or “trade secrets,” versus a non-compete agreement.
Bill and Rick explore the connection between business growth and the selection of resources available to assist the business owner in the management of his or her marketing plan. Various forms of outsourcing are examined as well as which types might be best suited for the particular marketing goal the business owner has in mind.
There’s often some confusion about when a business or individual should file a fictitious business name. Doing Business As, better known as “DBA,” can be helpful if utilized under the proper circumstances. In this show, Bill and Rick explore the potential benefits of a DBA, who should file one, and how one is usually filed in order to comply with your local government’s procedures. We even explore how a DBA can be combined with an already established business entity, such as an LLC and S-Corporation.
This show explores the some of the legal entanglements that may present themselves when you use social media as a vehicle to promote your business. Safeguards are often ignored and/or simply forgotten when trying to run and administer your business simultaneously. Join Bill and Rick for a fine-tuned perspective on what you should look for and implement in today’s social media-driven world in order to ensure both the protection and promotion of your business.
These wonderfully unique documents, called “Powers of Attorney,” are incredibly versatile, and yet are sometimes misunderstood as a viable substitute for a living trust. In this show, Bill and Rick explore the types of Powers of Attorney, their specific usage, how you go about securing this power, and what you should be cautious of when obtaining a Power of Attorney. A Power of Attorney can be utilized in many pure business, estate and asset protection case scenarios alike.
