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A company rebrand can be very successful if planned correctly or it can be total bust. Are you losing a lot of business to your competitors? Has your audience changed? Have you experienced a negative impact to your brand? All of these a good reasons to consider a rebrand, however, all you may really need is a retooling of your marketing message to realign yourself with the changing needs of your customers.

Join Rick and Bill as they discuss important considerations of rebranding or retooling your company’s messaging.