July 1, 2014 - The Why, How, and What of Your Business
You’re ready to start marketing your product or service online, however, you’re challenged with knowing what to say and how to say it. In this episode you’ll learn how to organize your delivery with a structure that describes:
1) The “Why” you do what you do so it draws in the interest of the viewer.
2) The “How” you do it (your value proposition) that makes you different from your competition.
3) The “What” you do and how your customer will benefit exclusively from your company.