Category Archives: Resources
Are You Social Selling Your Business?
Social Media isn’t just for kids anymore. It’s a powerful strategy for every small business owner and entrepreneur. It’s no longer an option. It’s a way to attract talent and customers, help you sell your products and ideas, and establish your credibility and authority in your market space. Experts refer to it as Social Selling your business.
If you connect with your target market using social media to promote your product or service, you’re Social Selling. Join Rick & Bill and learn 3 simple tips to help you leverage the power of social selling your business.
Is your marketing stagnant? Does it seem a bit dated and uninteresting to your target audience? What strategies do you need to consider in order to refresh your messaging to your your target market? Rick and Bill discuss 4 simple ways that you can use to revitalize your marketing by delivering high value content, recognizing your buyer persona’s, understanding their buying lifecycle stages, and utilizing your company’s culture to captivate your audience.
Bill and Rick explore the connection between business growth and the selection of resources available to assist the business owner in the management of his or her marketing plan. Various forms of outsourcing are examined as well as which types might be best suited for the particular marketing goal the business owner has in mind.
In this episode, Rick and Bill discuss the importance of having a personal brand that’s congruent with how your target audience perceives your company, product or service. Discover a simple process that will help you improve your brand recognition with your customers.
Media marketing platforms – Resource Guide Download
In this episode, Rick and Bill discuss various media marketing platform that businesses can use for email and video marketing.
