Category Archives: Branding
[Rebroadcasted Episode]
Have you heard the adage “The money is in your list”? How do you build it online and what tools do you need to put it all together? Bill and Rick discuss simple ways to build your audience online using your personal sphere of influence, organic techniques, and high value “freemiums”.
Are You Social Selling Your Business?
Social Media isn’t just for kids anymore. It’s a powerful strategy for every small business owner and entrepreneur. It’s no longer an option. It’s a way to attract talent and customers, help you sell your products and ideas, and establish your credibility and authority in your market space. Experts refer to it as Social Selling your business.
If you connect with your target market using social media to promote your product or service, you’re Social Selling. Join Rick & Bill and learn 3 simple tips to help you leverage the power of social selling your business.
Is your marketing stagnant? Does it seem a bit dated and uninteresting to your target audience? What strategies do you need to consider in order to refresh your messaging to your your target market? Rick and Bill discuss 4 simple ways that you can use to revitalize your marketing by delivering high value content, recognizing your buyer persona’s, understanding their buying lifecycle stages, and utilizing your company’s culture to captivate your audience.
In this episode, Rick and Bill discuss the importance of having a personal brand that’s congruent with how your target audience perceives your company, product or service. Discover a simple process that will help you improve your brand recognition with your customers.
