Category Archives: Content Creation
Bill and Rick explore the connection between business growth and the selection of resources available to assist the business owner in the management of his or her marketing plan. Various forms of outsourcing are examined as well as which types might be best suited for the particular marketing goal the business owner has in mind.
You’re ready to start marketing your product or service online, however, you’re challenged with knowing what to say and how to say it. In this episode you’ll learn how to organize your delivery with a structure that describes:
1) The “Why” you do what you do so it draws in the interest of the viewer.
2) The “How” you do it (your value proposition) that makes you different from your competition.
3) The “What” you do and how your customer will benefit exclusively from your company.
