Category Archives: Marketing Media
BOTTLED BUSINESS SENSE SHOW on BlogTalkRadio
How do I start? What do I say? How do I say it? Where do I post it? In order to be successful at video marketing, it all begins with proper planning and that starts with the script.
Join Rick and Bill as they discuss the 5 Tips for Shooting Video for Your Business and provide an understanding that with the proper coaching and organizational process, video marketing can truly enhance your brand. You’ll discover how to attract your target market to your product or service without breaking the bank.
Is your marketing stagnant? Does it seem a bit dated and uninteresting to your target audience? What strategies do you need to consider in order to refresh your messaging to your your target market? Rick and Bill discuss 4 simple ways that you can use to revitalize your marketing by delivering high value content, recognizing your buyer persona’s, understanding their buying lifecycle stages, and utilizing your company’s culture to captivate your audience.
In today’s world of marketing, attracting new customers is a continual struggle for many businesses. From the time and expense of investing in services that may not work to the uncertainty of feast and famine revenue swings, effectively building and maintaining a loyal customer base can seem impossible at times. That’s why identifying and developing niche markets based on specific customer needs and wants is the most cost effective way to dominate the market you serve and work with customers who value what you do. In this show, Rick and Bill discuss marketing principles with their special guest, Steve Smith, a premier business coach and marketing consultant. Learn how to develop your most profitable niche markets and enjoy the benefit of working with customers you want the most.
Bill and Rick explore the connection between business growth and the selection of resources available to assist the business owner in the management of his or her marketing plan. Various forms of outsourcing are examined as well as which types might be best suited for the particular marketing goal the business owner has in mind.
You have a great product or service to promote, but, what strategy are you using to build your audience and marketing list? A great way to do it is with and Opt-in on your website or blog. Bill and Rick discuss the importance of an opt-in on your website to help build your marketing list with high value based “freemiums”.
Have you heard the adage “The money is in your list”? How do you build it online and what tools do you need to put it all together? Bill and Rick discuss simple ways to build your audience online using your personal sphere of influence, organic techniques, and high value “freemiums”.
In this episode, Rick and Bill discuss the importance of having a personal brand that’s congruent with how your target audience perceives your company, product or service. Discover a simple process that will help you improve your brand recognition with your customers.
