Yearly Archives: 2015
The cause and effect of changing your marketing strategy and thus, choosing different tools to implement that strategy, is not always dependent upon profits being realized, or even the age of your current campaign. Rather, it depends in large part on who you are trying to reach and the changing environment in which you are operating. Join Bill, Rick and Steve to learn both when a change is necessary, and even when a change is warranted despite the apparent success of your current marketing plan.
Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163
Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
Rick Moscoso – R2VisualStudios.com
rick@r2visualstudios.com
949.667.1182
Assuming you already have the right equipment to shoot your video, where do you begin?
Pre-production is of utmost important in planning out a video that looks professional. How do you create a script with a purpose? What feeling to you want to evoke? Who is your intended viewer? Can you demonstrate what the viewer benefit/success will look like? How will you distribute your video? And, what kind of metrics are you using to measure the impact of the video and optimize results as needed?
Join Rick, Steve and Bill as they discuss by preparing well in advance of the camera’s rolling, you can improve the outcome of the message to your target audience and increase the conversion rate towards your desired goal.
Rick Moscoso – R2VisualStudios.com
rick@r2visualstudios.com
949.667.1182
Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163
Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
An employee must understand what he/she is protected from and an employer must understand what his obligations to an at-will employee are. Understanding the interplay of an employer-employee relationship will facilatate loyalty through a spirit of “partnership” rather than through a perception of boss to worker. This will allow your focus to turn to growth rather than employee turnover.
Join Bill, Steve and Rick to learn what legitimate safeguards you can expect from your employer.
Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163
Rick Moscoso – R2VisualStudios.com
rick@r2visualstudios.com
949.667.1182
If you are the only one operating your business and your goal is to expand it beyond yourself, there are specific strategies for getting there. Understanding how to do it and the pros and cons of each approach will allow you to determine the best approach for you.
Join Rick, Bill and Steve to learn how to effectively expand your business.
Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163
Rick Moscoso – R2VisualStudios.com
rick@r2visualstudios.com
949.667.1182
Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
Now that you’ve created great copy for your video, completed filming and final edits, what do you do next? There’s more to just uploading your video to your website. Understanding the purpose, objective and how and where to distribute your media will help improve your reach and credibility, awareness and traffic back to your main website.
Join Rick, Bill and Steve to learn where to begin with the end in mind.
Rick Moscoso – R2VisualStudios.com
rick@r2visualstudios.com
949.667.1182
Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163
The Unfair Competition Law, codified as Bus. & Prof. Code Section 17200, provides for injunctive and other relief for any business practice that is “unfair,” “unlawful” or “fraudulent.” This would necessarily include certain types of false advertising.
Join Bill and Rick to see how your business could be affected by unscrupulous competitors and how you can pursue such a claim if necessary.
The purpose of a land trust is to allow one to have the legal title to his property held by another person, or trustee while retaining all of the rights and privileges of property ownership (the beneficial interest). The trustee acts only upon the beneficiaries’ direction. The property owner still retains all rights, such as the right to possession, to collect rent, mortgage the property, homestead exemption, and any other benefit he now has.
Join Bill and Rick to learn how, when and why a land trust can be a valuable estate planning tool.
